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Maidenform Brands, Inc. Announces Exclusive Worldwide License Agreement
ISELIN, N.J., Oct 04, 2010 /PRNewswire via COMTEX/ — 

Maidenform Brands, Inc. (NYSE: MFB), today announcedthat it has granted Coconut Grove Intimates an exclusive worldwide license to manufacture, market, sell and distribute bra accessories under the Maidenform(R), Self Expressions(R), Sweet Nothings(R), Inspirations(R), Luleh(R) and Bodymates(R) marks. Bra accessories include bra straps, bra enhancers, adhesive bras and bra extenders.


“We are very pleased to enter into this partnership with Coconut Grove,” said Maurice Reznik, Chief Executive Officer of Maidenform Brands, Inc. “Coconut Grove is an ideal partner and has a successful track record in the marketplace”

“We’re excited to align with Maidenform, a true leader in the intimate apparel business,” says Cortney Scheiner, Coconut Grove Intimates’ Vice President of Global Sales and Operations. “Our 25-year history of manufacturing innovative, high quality products will complement Maidenform’s position in the market, helping them to further deliver problem-solving intimate apparel products to women worldwide.”

About Maidenform Brands, Inc.

Maidenform Brands, Inc. is a global intimate apparel company with a portfolio of established and well-known brands, top-selling products and an iconic heritage. Maidenform designs, sources and markets an extensive range of intimate apparel products, including bras, panties and shapewear. During its 88-year history, Maidenform has built strong equity for its brands and established a solid growth platform through a combination of innovative, first-to-market designs and creative advertising campaigns focused on increasing brand awareness with generations of women. Maidenform sells its products under some of the most recognized brands in the intimate apparel industry, including Maidenform(R), Flexees(R), Lilyette(R), Control It! (R), Luleh(R), Sweet Nothings(R), Bodymates(R), Self Expressions(R) and Inspiration(R). Maidenform products are currently distributed in approximately 60 countries and territories outside the United States.

SOURCE Maidenform Brands, Inc.


View the full product listing on the Maidenform website. These products are available at Kohl’s retailers across the US and can be viewed on the Kohl’s website.